Project goals:
Collaborate with Viacom on the 'qual a graça?' at Comedy Central, through a coherent and assertive position on the issues and vocabularies related to Racism, Xenophobia, Classicism and LGTQIA+Phobia.
in both channels broadcast and social media, With this movement, we seek to sensitize spectators in Brazil, Mexico and Argentina.
After the design and illustration created by Estúdio Colletivo, I was responsible for creating the motion for the campaign pieces, always with an eye on visual communication and delivering information to the viewer through animation.
#Brasil
#ARgentina
Team credits:
Layout - colletivo
Animation - ricardo campana
sound: eddu ferreira
project manager: camila vieira
